Kukulcan Capital is a Web 3 venture capital handling a portfolio of clients who seek to grow their investments in the Web 3 world. When we were tapped into, they asked us for a rebranding, they had an outdated logo which they wanted to change.
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We as a studio recommend starting from zero and developing a whole new identity focusing on their whole visual communication. Our solution was to give the brand a formal look and feel, firstly by aligning the logo and graphic elements to their Mexican origins and blending this with colors that represent security, trust and growth.
